Words by Tonderai Collen Demerez
Gucci has been on its A-Game with Campaigns as of late, from its aesthetically pleasing Tokyo based FW16 Campaign to the latest SS17 Campaign. With the Spring Summer Collection already seeing a lot of success the campaign had to match up to the beauty and innovation seen on the runway. Of-course Gucci hit it out of the park teaming up with the incredible Glen Luchford to create the most bold and captivating images. Created as a love letter to the city of Italy (the brands home) and the generation of intellects and artists that are lucky enough to call it home, the campaign features models portraying seemingly delicate personas walking alongside tigers, giraffes and lions.