Stuart Vevers’s take over at the House of Coach proves to be one of the brands best moves every season. Within a few years Stuart has managed to make the brand bigger than ever before. Through social media Coach has rebranded its image and it is safe to say that Coach has become the bloggers brand. The FW16 show proved that more than ever, having a guests of the most fashionable fashion influencers magazine editors and celebrities. An invitation to this show was even more special as Coach were celebrating 75 years of making clothing. Even when turning 75 Coach is proving that age is just a number as they have managed to capture the attention of the new generation, rebranding themselves as the cool high school varsity label, only seen on the coolest kids a.k.a social influencers and bloggers. With beautiful furs, shearling coats, baseball jackets and personalised backpacks it is pretty obvious why everyone is dying to get their hands on anything Coach makes.Everything about this Pre-Fall 17 collection seemed to be aimed at the brand’s digital fan base, showing relaxed retro style clothing with the highly sort after smart casual aesthetic that all the fashion bloggers always seem to sport. Some stand out pieces included the unisex silk/fur bomber jackets seen on several models and the long patchwork shearling coats. The show was a celebration of diversity, seeing male and female models mixed in together and having alternate versions of clothing for both genders.The men's and women's outfits all blending in together cohesively as if the collection was styled for a him and her wardrobe.